Open Showcases...Why?

Don’t settle for limited selections and previously “pawed” rings

A big collection of real gold and diamond rings is, well, incredibly expensive. Especially when only a handful of those rings are actually sold each month.
Most jewelers solve this problem by:

1. Limiting you to a much smaller selection (less rings = less $$$ in inventory)
2. Passing the cost of their inventory onto you
3. Selling you rings that have already been handled by hundreds of people

We solve this problem by using model rings – rings made of “brass & glass” instead of real gold and diamonds. This lets us:

• Use open display cases and allow you to look at whatever model ring you want without having to ask first.
• Keep over 2000 different rings in inventory (about 10 times what most local jewelers have in stock)
• Make your real ring custom for you, knowing your fiancée will be the first and only woman to wear the ring.
• Customize the design and fit of your ring so it’s exactly what you want.

Here’s How We Make Your Ring Custom for You

Step 1) After you’ve selected the model ring you want, you’ll then spend some time with our jeweler selecting the diamond you’d like to set into the ring.  You have lots of choices when it comes to the stone, too, but we’re awesome at walking you through all the choices and keeping you in control of the whole process. Most importantly, our buying process lets you get a better stone for about 30% less than competing jewelers.

Step 2) Once you’ve decided on both a ring and a stone, we’ll make sure the ring will perfectly fit your fiancée, and we hand-craft the ring out of gold or platinum and set the stone into the ring. We’re lucky to work with the most skilled jewelers in our area and incredibly proud of the quality rings they create right here in our building. Just check out these guys at work.

Step 3) You review the finished ring and come back later, with your new fiancée on your arm, and we double check the fit of the ring to ensure the ring looks and feels like it was made just for her – because it was!